1. Branded Structures & Tents

Partners may NOT use unbranded pop-up tents, unbranded canopies, or any structural branding that has not been pre-approved. All physical builds must follow ATMOSFERE’s branding standards and receive written approval before installation.

If a partner cannot provide a branded booth setup, an 8ft × 8ft space in the Community Tent may be requested. A custom-branded table cloth is required for this option.

2. Booth Presentation & Aesthetic Standards

Every activation must present a clean, cohesive, and intentional visual design. Signage, décor, colors, and product displays should reflect the brand’s identity and maintain a professional appearance throughout the event.
Handwritten signs, mismatched décor, damaged banners, and visible storage or cables are not permitted. ATMOSFERE may request adjustments to ensure a consistent look across the festival.

3. Guest Interaction & Flow Requirements

Activation spaces must support smooth, intuitive guest flow without interfering with public walkways. Entrances should be clear, staff should remain inside the booth footprint, and any lines or activity must be managed within the activation space. All installations must remain ADA accessible and free of obstructions.

4. Brand Ambassador & Staffing Guidelines

All brand representatives must remain inside their assigned activation footprint. Roaming solicitation, mobile ambassadors, outside-booth handouts, or intercept-style engagement are not permitted. Staff must maintain a professional, welcoming demeanor consistent with ATMOSFERE’s guest experience standards.

5. Lighting, Power & Visual Elements

Any use of lighting, screens, or powered equipment requires advance approval. These elements must be positioned to avoid disrupting other activations or guest walkways. Outward-facing lights, unapproved audio, unsecured décor, or unsafe power setups are not allowed. All power needs must be submitted ahead of the event.

6. Cleanliness & Waste Management

Activation areas must remain clean, organized, and presentable for the duration of the festival. Trash and packaging should be removed regularly, and storage bins, boxes, and personal items must be kept out of public view. Partners are responsible for end-of-day cleaning and must follow sanitation guidelines if handling food or samples.

7. Safety, Stability & Structural Integrity

All structures must be stable, weather-safe, and built to withstand heavy foot traffic. Outdoor setups require proper weighting or ballast, and builds exceeding 10x10 ft may require a safety review. No loose signage, exposed hardware, or hazardous edges are permitted. ATMOSFERE reserves the right to request modifications for safety.

8. Guest Experience Expectations

ATMOSFERE encourages brands to deliver interactive, memorable, and culturally aligned experiences. Activations should be thoughtfully designed with elements such as photo moments, brand storytelling, or approved demonstrations that enhance attendee engagement while maintaining the overall aesthetic of the festival.